International Trade Case Study Example | Topics and Well Written Essays - 3500 words

International Trade - Case Study Example The new service plan is that of the sports caf where football matches will be telecasted. The premises of the caf, the uniform of the attendants and the menu will speak out the theme clearly and loudly. The target marketing has revealed a niche audience with love for football. The company introducing the service is Interfresh Ltd - entertainment unlimited. The environment, even though it is going through recession, is favoring the opening of a sports caf. The SWOT analysis has highlighted that the caf has the opportunity of playing many other sports when it reaches the maturity stage and thus extending its maturity. The marketing objectives are that of awareness and creating and keeping profitable customers for the life of the caf. The marketing strategies will involve above-the-line and below-the-line marketing activities. The marketing objectives for the sports caf are that of awareness of the caf and the special characteristics that it possesses. Whether it is above-the-line or below-the-line marketing activities, both are used to ensure that awareness is spread and excitement is generated within people. Therefore, marketing strategies are formed in ways which will fulfill the marketing objectives, given the budget that was decided. The marketing strategies encompass creating customers, keeping customers and ensuring that customers are profitable. (George, 1981) Target Customers The intended target market is the football lovers. These people are in huge numbers and are especially prominent when the football season is going on. Huge numbers of people go crazy when football world cup starts, choosing teams to hoot for and players to die for. Service Positioning In the Market The product positioning is that of a very informal, casual caf, where along with great food, the customers will get unlimited entertainment, where they will be able to watch sports at all times. Thus, such positioning is bound to make a permanent place in the minds of the consumers. COMPARATIVE ADVANTAGES UNDERLYING THE OPPORTUNITY The opportunity of opening up a sports caf has a comparative advantage for the company. The company is based in Zimbabwe, where the people are not too fond of sports as compared to people in other parts of the world. Thus, opening this business for another target market in some other country where people have a passion for sports is one of the comparative advantages that the opportunity has for the company Interfresh Ltd. COMPARISON OF THE POTENTIAL MARKET SIZE The customers are niche market that is those people who love football and who visit the caf for the prime purpose of watching the match in the caf. The market size is considerably high and the growth in the market is good as well because many children each year grow big enough to understand the game of football and becoming football crazy, thus enlarging the target market of the caf. ESTIMATED START-UP COSTS Costs There needs to be 20 attendants in the caf, all dressed in football gear or wearing the shirts of famous football players. The major costs of the caf will be the design and making of this gear as well as the periodic maintenance of this gear

The Role Of The Lend-Lease Program In Allied Victory During WWII Essay

The Role Of The Lend-Lease Program In Allied Victory During WWII - Essay Example That fiction of neutrality became threatened by a long string of Nazi victories in Europe. The administration of President Franklin Roosevelt soon began to look for options give aid to Britain while remaining out of the war in a strictly military sense. 'If your neighbor's house is on fire, should you not help to extinguish it?' Britain's house was ablaze, and it is doubtful the total collapse of Britain and democratic states in Western Europe would not have posed a threat to the United States at a future date. (Hickman, 2012) Still, any attempt to lend direct aid to the Allies would be met with political opposition; Congress as well as many ordinary Americans heeded the warnings of the Nation's first President against entanglements in European Wars. The First World War did little to disabuse the public of this notion. As World War II became inevitable there were few indications that the United States would become a colossal industrial powerhouse that would prove the primary source of military assistance. Although American sympathies were definitely aligned with the nations who opposed Nazi-ism and Fascism, prior to late 1939 (September) the government espoused a policy of strict neutrality, thus little to no effort was made to place the economy on a war footing. The fear of a new European war was real, and compelling.Such fears prompted Congress to pass the Neutrality Act of 1935 and subsequent supporting amendments in 1936 and 1937. The totality of these measures made it illegal to grant loans or export warfare implements to belligerent countries. In addition, the Johnson Act of 1934 prohibited purchases on credit to any nation in default of payments to the United States. Great Britain and France placed large orders for munitions, but were required to pay for their items on a strict "cash and carry" basis. The situation in Europe worsened on September 1, 1939 when Nazi Germany invaded Poland. Two days following the attack, both France and British declared war on Germany; sparking a conflict that was soon to stretch from China, to Ethiopia, and Civil War in Spain. The market for American Munitions was to become global. (Martel, 2007 p.7, p.165) The Neutrality Act placed the federal government in a bind, whereby they needed to freeze pending orders by law at the commencement of open hostilities. Yet the President was sensitive to the undercurrent of sympathy from the American public in support of democratic governments fighting Nazi aggression. The President was also very aware of t he desperate need of Britain and France for American munitions and supplies. Thus, President Franklin Roosevelt called a special session of Congress in order to propose a means to secure legislative relief. On November 4, 1939 Congress passed the Pittman Act, which served to lift the embargo. Supplying French and British orders for munitions aided American industry in the conversion from commercial to the military production that would soon be needed. It also helped the chronic unemployment rates of the Great Depression. To facilitate the transition it was necessary to distribute the orders with equanimity. Rather than devise a special new bureaucracy, the government employed the existing Clearance Committee of the Army and Navy Munitions Board for the purpose of organizing the supply/munitions purchase-leases. Another obstacle to America's effort to equip foreign belligerents was that it was still unlawful to purchase government-owned munitions. To evade this constraint the War Dep artment sold guns and ammunition to the United States Steel Export Company, which served as an intermediary to the