International Trade Case Study Example | Topics and Well Written Essays - 3500 words

International Trade - Case Study Example The new service plan is that of the sports caf where football matches will be telecasted. The premises of the caf, the uniform of the attendants and the menu will speak out the theme clearly and loudly. The target marketing has revealed a niche audience with love for football. The company introducing the service is Interfresh Ltd - entertainment unlimited. The environment, even though it is going through recession, is favoring the opening of a sports caf. The SWOT analysis has highlighted that the caf has the opportunity of playing many other sports when it reaches the maturity stage and thus extending its maturity. The marketing objectives are that of awareness and creating and keeping profitable customers for the life of the caf. The marketing strategies will involve above-the-line and below-the-line marketing activities. The marketing objectives for the sports caf are that of awareness of the caf and the special characteristics that it possesses. Whether it is above-the-line or below-the-line marketing activities, both are used to ensure that awareness is spread and excitement is generated within people. Therefore, marketing strategies are formed in ways which will fulfill the marketing objectives, given the budget that was decided. The marketing strategies encompass creating customers, keeping customers and ensuring that customers are profitable. (George, 1981) Target Customers The intended target market is the football lovers. These people are in huge numbers and are especially prominent when the football season is going on. Huge numbers of people go crazy when football world cup starts, choosing teams to hoot for and players to die for. Service Positioning In the Market The product positioning is that of a very informal, casual caf, where along with great food, the customers will get unlimited entertainment, where they will be able to watch sports at all times. Thus, such positioning is bound to make a permanent place in the minds of the consumers. COMPARATIVE ADVANTAGES UNDERLYING THE OPPORTUNITY The opportunity of opening up a sports caf has a comparative advantage for the company. The company is based in Zimbabwe, where the people are not too fond of sports as compared to people in other parts of the world. Thus, opening this business for another target market in some other country where people have a passion for sports is one of the comparative advantages that the opportunity has for the company Interfresh Ltd. COMPARISON OF THE POTENTIAL MARKET SIZE The customers are niche market that is those people who love football and who visit the caf for the prime purpose of watching the match in the caf. The market size is considerably high and the growth in the market is good as well because many children each year grow big enough to understand the game of football and becoming football crazy, thus enlarging the target market of the caf. ESTIMATED START-UP COSTS Costs There needs to be 20 attendants in the caf, all dressed in football gear or wearing the shirts of famous football players. The major costs of the caf will be the design and making of this gear as well as the periodic maintenance of this gear

The Role Of The Lend-Lease Program In Allied Victory During WWII Essay

The Role Of The Lend-Lease Program In Allied Victory During WWII - Essay Example That fiction of neutrality became threatened by a long string of Nazi victories in Europe. The administration of President Franklin Roosevelt soon began to look for options give aid to Britain while remaining out of the war in a strictly military sense. 'If your neighbor's house is on fire, should you not help to extinguish it?' Britain's house was ablaze, and it is doubtful the total collapse of Britain and democratic states in Western Europe would not have posed a threat to the United States at a future date. (Hickman, 2012) Still, any attempt to lend direct aid to the Allies would be met with political opposition; Congress as well as many ordinary Americans heeded the warnings of the Nation's first President against entanglements in European Wars. The First World War did little to disabuse the public of this notion. As World War II became inevitable there were few indications that the United States would become a colossal industrial powerhouse that would prove the primary source of military assistance. Although American sympathies were definitely aligned with the nations who opposed Nazi-ism and Fascism, prior to late 1939 (September) the government espoused a policy of strict neutrality, thus little to no effort was made to place the economy on a war footing. The fear of a new European war was real, and compelling.Such fears prompted Congress to pass the Neutrality Act of 1935 and subsequent supporting amendments in 1936 and 1937. The totality of these measures made it illegal to grant loans or export warfare implements to belligerent countries. In addition, the Johnson Act of 1934 prohibited purchases on credit to any nation in default of payments to the United States. Great Britain and France placed large orders for munitions, but were required to pay for their items on a strict "cash and carry" basis. The situation in Europe worsened on September 1, 1939 when Nazi Germany invaded Poland. Two days following the attack, both France and British declared war on Germany; sparking a conflict that was soon to stretch from China, to Ethiopia, and Civil War in Spain. The market for American Munitions was to become global. (Martel, 2007 p.7, p.165) The Neutrality Act placed the federal government in a bind, whereby they needed to freeze pending orders by law at the commencement of open hostilities. Yet the President was sensitive to the undercurrent of sympathy from the American public in support of democratic governments fighting Nazi aggression. The President was also very aware of t he desperate need of Britain and France for American munitions and supplies. Thus, President Franklin Roosevelt called a special session of Congress in order to propose a means to secure legislative relief. On November 4, 1939 Congress passed the Pittman Act, which served to lift the embargo. Supplying French and British orders for munitions aided American industry in the conversion from commercial to the military production that would soon be needed. It also helped the chronic unemployment rates of the Great Depression. To facilitate the transition it was necessary to distribute the orders with equanimity. Rather than devise a special new bureaucracy, the government employed the existing Clearance Committee of the Army and Navy Munitions Board for the purpose of organizing the supply/munitions purchase-leases. Another obstacle to America's effort to equip foreign belligerents was that it was still unlawful to purchase government-owned munitions. To evade this constraint the War Dep artment sold guns and ammunition to the United States Steel Export Company, which served as an intermediary to the

The Difference Between an Licensed Practical Nurs and Registered Nurse Essay Example for Free

The Difference Between an Licensed Practical Nurs and Registered Nurse Essay It takes a lot of courage to let go of what is known, familiar, and comfortable. Change is a driving force in everyone. Like a butterfly, individuals in the nursing field may go through similar stages of metamorphosis, which is a process of growth, change, and development, (Wikipedia Foundation, 2006). Nurses have a vast amount of opportunity for growth and change in the healthcare field. The nursing profession has often been viewed as target of change rather than a force that proposes, leads, and implements change†(Habel,2005). Many individuals are choosing to evolve and expand their careers and obtain their bachelor’s degree in nursing. While the Licensed Practical Nurse (LPN) performs much of the same skills, the student professional nurse must refine his or her skills in clinical judgment, collaboration, leadership, and delegation to effectively care for their patients as a professional nurse. The many comparisons and contrasts to the role of a Registered Nurse (RN) to an LPN can vary by their credentials. However, there are differences and similarities in pay, education, training, abilities, and their qualifications that are required for them to practice safely, and legally. While it is true that both are ultimately charged with providing quality patient care, the differences are vast and the careers of the two are usually very different. When comparing the differences in opportunities between a RN and LPN, one must first understand the abilities and skills sets of each. This paper will highlight some of the differences between and LPN and RN. Difference between an LPN and RN According to the Florida Nurse Practice Act, a Registered Nurse means any person licensed in this state to practice professional nursing and a Licensed Practical Nurse means any person licensed in this state to practice practical nursing. Practice of professional nursing means the performance of those acts requiring substantial specialized knowledge, judgment, and nursing skill based upon applied principles of psychological, biological, physical, and social sciences which shall include, but not be limited to the observation, assessment, nursing diagnosis, planning, intervention, and evaluation of care; health teaching and counseling of the ill, injured, or infirm; and the promotion of wellness, maintenance of health, and prevention of illness of others. The administration of medications and treatments as prescribed or authorized by a duly licensed practitioner authorized by the laws of this state to prescribe such medications and treatments. The supervision and teaching of other personnel in the theory and performance of any of the above acts. Practice of practical nursing means the performance of selected acts, including the administration of treatments and medications, in the care of the ill, injured, or infirm and the promotion of wellness, maintenance of health, and prevention of illness of others under the direction of a registered nurse, a licensed physician, a licensed osteopathic physician, a licensed podiatric physician, or a licensed dentist. The professional nurse and the practical nurse shall be responsible and accountable for making decisions that are based upon the individuals educational preparation and experience in nursing. As an LPN, in the setting where I work, I must admit that some of my roles differ significantly from that of an RN for example there are some medications that I have to administer under the direction of an RN such as IV pushes also it is not within my scope to do an initial admission assessment, whereas the RN is allowed to do those duties. An Rn can make a decision that a client will require a peripherally inserted central catheter (PICC line) for the administration of fluids and/or medications and so can call a doctor for such an order. Thinking about the positive role models around me, I have to admit that the person I admire most is Florence Nightingale, who has been a pioneer in nursing. Her lasting contribution has been her role in founding the modern nursing profession, which has opened the doors of nursing for me. She has set an example of compassion, commitment to patient care, and diligent and thoughtful hospital administration, which I have been using and will always be apart of who I am, not only as a nurse but as a person. I endeavor just as Nightingale to leave an indelible mark in the field of nursing. My personal philosophy of nursing is that one must contemplate the qualities of the endeavors to which a nurse obligates their heart and soul to. A nurse commits to being the embodiment of altruism, charisma, empathy, and knowledge applied to the enterprise of protection, promotion, and enhancement of the holistic health states of all persons. This includes, and is not limited to a nurse’s practice in the professional arena, but also a nurse takes this way of thinking outside the workplace to uphold these ideals. So too should nurses reflect on their own knowledge base and strive to be always yearning for new experiences and understanding to elevate the level of professionalism inherent in their application of nursing. Furthermore, I believe nurses are obligated to their fellow professionals, as an integral part of the health care team, to aid and improve the ability of their peers. This collegiality is essential to the upkeep of the trusted image a nurse has among their colleagues and the public. Additionally, this allows for greater cohesion between health care workers and provides the patients with requisite care that espouses the statement of nursing above. Finally, a nurse must always remember to whom they are ultimately accountable; their patient. This accountability is first and foremost in upholding the principles a nurse represents. A nurse should constantly be asking themselves whether or not the care they are providing is exceeding the expectations of their patients and bestowing health advancement to preserve the patient’s health integrity. Moreover, a nurse must remain vigilant of the duty to themselves in the same regard by being able to self-evaluate: â€Å"Am I providing the exceptional, empathic, and optimal holistic care that my patient deserves and that I can be proud of? †

Truth, Knowledge, and Opinion Essay -- social issues

Truth, Knowledge, and Opinion WHAT IS TRUTH, KNOWLEDGE, OPINION AND WHY IS EXTREME SKEPTICISM? What is Truth, Knowledge, Opinion and why Extreme Skepticism is Self Contradictory? Truth is simply the mind corresponding with reality, knowledge is having the truth and knowing that you have it and understanding why it is true, Opinion is having an hypothesis but not being entirely sure that your idea is true and extreme skepticism is self contradictory because skeptics say that there is truth  ¡Ã‚ §that there is no truth ¡Ã‚ ¨. By doing this they are making a true statement. In this essay we shall discuss a more deeper and in-depth meaning truth, knowledge, opinion and why extreme skepticism is self-contradictory. What is truth? Truth is basically the mind corresponding with reality. This of course is the easy problem of truth; the hard problem is the mind trying to know reality. So we see  ¡Ã‚ §truth is connected to knowledge ¡Ã‚ ¨. True ideas are those that we can corroborate and verify. Truth works in way of our thinking. So you see to achieve complete truth there must be correspondence between our mind and reality and to know exactly what reality really is. For example If we say  ¡Ã‚ § the Auckland blues are going to win the super 12 ¡Ã‚ ¨ and later on they actually win, therefore your mind did indeed correspond with reality. Through this example we see that knowing what is reality is almost impossible, if a man is completely sure that he has grasped reality he is GOD. What is knowle...

Reaction to and Criticism of Behavior and Cognitive Therapies Essay

Behavior therapy and cognitive therapy are both popular methods used by counselors and therapists to change a person’s perception about themselves and situations surrounding them. In this essay, the writer will attempt to critique each type of therapy, as well as give a short personal reaction to each. Behavior therapy was developed from several older theories, but it has definitely gone its own way in terms of how â€Å"abnormal behaviors† are looked at and treated (Corsini and Wedding, 2006, p. 243). For example, unwanted behaviors are not immediately classified as illnesses, and they are treated as normal behaviors are in terms of how they are developed (Corsini and Wedding, 2006, p. 243). According to the chapter, abnormal behaviors are learned in much the same way as normal behaviors (Corsini and Wedding, 2006, p. 243). It is human nature to learn through experiences, so bad experiences over a long period of time would logically lead to abnormal behavior. However, if someone is alerted that their behaviors are unacceptable and must change, behavioral therapy can give the person training in how to reverse that behavior (Corsini and Wedding, 2006, p. 244). Basically, this writer draws from the reading that making someone want to change their behavior is behind the success of behavioral therapy. It is human nature to want to fit into society, and so making eliminating unwanted behavior seem like a way to achieve â€Å"fitting in† is enough motivation for most people to change. The behavior therapy chapter was full of good information on ways to make people change their behaviors. The authors admitted that this type of therapy usually takes quite a few sessions, and I can easily understand why that would be the case (Corsini and Wedding, 2006, p. 263). In particular, if one reads the case study involving the man with the uncontrollable urge to expose himself, it is easy to see how a behavior that has spanned twenty years would be very hard to let go of (Corsini and Wedding, 2006, pp. 273-276). However, finding the basis of the behavior and taking steps to make it undesirable saved him from another confinement (Corsini and Wedding, 2006, p. 276). I feel that behavior therapy plays on the primal human urge to not stand out. This would make it a good approach to use on a person who feels cut off from society, and a good way to make them feel more accepted. Cognitive therapy is based less on what a person does and more on how a person thinks (Corsini and Wedding, 2006, p. 285). It is similar to the psychoanalytic method, but differs in that the thoughts of a person can be interpreted for what they are, not as vessels for repressed memories (Corsini and Wedding, 2006, p. 287). Many people have distorted ideas about themselves and their world, and that is where psychological problems stem from(Corsini and Wedding, 2006, p. 286). The idea of cognitive therapy is to take those ideas and restructure them into views that are actually more in sync with what is true (Corsini and Wedding, 2006, p. 287). This writer believes that many people could benefit from cognitive therapy, because many look down on themselves and think that they are less than what they are. Although cognitive therapy is based on thought, and seems to assert it is human nature to be led by one‘s thoughts, it is often combined with behavior therapy(Corsini and Wedding, 2006, p. 288). I believe this is because thoughts lead to actions, so undesirable thoughts would naturally lead to undesirable actions. The authors state that part of cognitive therapy is testing if thoughts are logical, and working on ways to change them if they are not (Corsini and Wedding, 2006, p. 287). The only concern I would have with this method would be using it with someone who is potentially suicidal. Having someone reflect on such dangerous thoughts might end in tragedy if the situation were not handled correctly. Overall, the cognitive approach along with the behavioral approach to therapy seems to be a good fit for a lot of the psychological problems that plague people.

Will Work for Room and Board Prison Labor in America Essay

American prisoners receive free medical attention, housing, meals, utilities, use of exercise equipment, and laundry services. The cost of these services amount in the billions of dollars a year and government budgets are straining to accommodate these fiscal requirements. â€Å"There’s special urgency in prisons these days,† â€Å"As state budgets get constricted, the public is looking for ways to offset the cost of imprisonment† (Brown). This economic concern requires work programs to aid in the relief of financial burdens incurred from convicted criminals. Once found guilty of a crime the prisoner needs to take responsibility for the costs incurred. Prison labor has evolved from the day of hard labor, breaking rocks, and making license plates to†¦show more content†¦The Inmate Work Act has fueled rapid expansion of Oregon prison industries in the past few years and has paved the way for many joint ventures† (Oregon). â€Å"In addition, during the last 20 years more than 30 states have passed laws permitting the use of convict labor by commercial enterprises. These programs now exist in 36 states† (Whyte). Even though people used work programs in the past for personal profit and prison labor has been compared to slavery the programs are successful. Corrupt people are removed from their positions with their exposure by outside organizations. Watchdog groups are necessary for any industry, including the prison work force, and are welcomed. As with any organization, there will always be some bad apples. In American prisons workers are paid for work performed. Presently 80,000 inmates are employed manufacturing blue jeans, auto parts, electronics, furniture, handling reservations, telemarketing, data entry, record keeping, desk top publishing, digital mapping, computer-aided design work, auto repairs and, are paid at a rate of $.21 to $.50 an hour (Whyte). Fortunately, work programs will relieve taxpayers burden and hold the criminal financially responsible for their actions. During the sentencing phase of a trial a prisoner is ordered to pay a victim compensation for damages or loss but is unable to due to incarceration with no income, andShow MoreRelatedOvercrowded Jails and Prisons1821 Words   |  7 Pages Why are prison and jail so overcrowded? Could it be we need to establish a better program for rehabilitating the inmates? For many years now rehabilitation has been an issue within the Criminal Justice System. The debate of should these criminals be punished or should they be rehabilitated. 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Past, Present, and Future Are Simple Tenses

Simple tenses in English are used to make basic statements about habits, events that happened, or what will happen in the future.   Present Simple The present simple is used to express daily routines and habits. Adverbs of frequency such as usually, sometimes, rarely, and so on are often used with the present simple. This tense is often used with the following time expressions including adverbs of frequency: Always, usually, sometimes, etc.Every dayOn Sundays, Tuesdays, etc. Positive Subject present tense object(s) time expression Frank usually takes a bus to work.I cook dinner on Fridays and Saturdays.They play golf on weekends. Negative Subject do/does not (dont/doesnt) verb object(s) time expression They dont often go to Chicago.He doesnt drive to work.You dont usually get up so early. Question (Question Word) do/does subject verb object(s) time expression How often do you play golf?When does she leave for work?Do they understand English? The present simple is also used about facts that are always true. The sun rises in the east.Dinner costs $20.Speaking languages improves your chances to get a job. The present simple can also be used to speak about scheduled events, even if those events are in the future: The train leaves at 6 oclock.It doesnt begin until 8 p.m.The plane lands at 4:30. The present simple is also used in future time clauses to say when something will take place: We will have lunch when they arrive next week.What will you do after he makes his decision?They wont know the answer before she comes next Tuesday. Past Simple The past simple is used to express something that happened at a past point in time. Remember to always use a past time expression, or a clear contextual clue when using the past simple. If you do not indicate when something happened, use the present perfect for unspecified past. This tense is often used with the following time expressions: AgoIn year/monthYesterdayLast week/month/yearWe Positive Subject past tense object(s) time expression I went to the doctors yesterday.She bought a new car last week.They played tennis when they were in high school. Negative Subject did not (didnt) verb object(s) time expression They didnt join us for dinner last week.He didnt attend the meeting.I didnt finish the report two weeks ago. Question (Question Word) did subject verb object(s) time expression When did you buy that pullover?How often did you drive to Los Angeles?Did they study for the test yesterday? Future Simple The future with will is used to make future predictions and promises. Often the precise moment the action will occur is unknown or not defined. The future simple is also used to react to situations that happen at the moment. This tense is often used with the following time expressions: SoonNext month/year/week Positive Subject will verb object(s) time expression The government will increase taxes soon.She will give a presentation next week.They will pay for the course in three weeks.   Negative Subject will not (wont) verb object(s) time expression She wont help us much with the project.I wont help him with that problem.We wont buy that car. Question (Question Word) will subject verb object(s) time expression Why will they reduce taxes?When will this film end?Where will he stay next week?